Groupon.cn started advertising campaign in China. It is not affiliated with Groupon which uses brand Gaopeng in China.
Not only western cars are popular in China, Chinese also love western movies and TV series. Would you like to watch The King’s Speech or the last episode of The Big Bang Theory? It is all available within few seconds at official websites. The distribution channel works great. Almost any movie is available instantly and you do not have to pay for it. Websites which provide the service are full of advertisements but copyright owners do not get paid. There are no concerns about copyright.
Websites like Funshion.com provide access to digital content as movies, series and music. The most popular Chinese search engine Baidu provides access to music. That all is available for free, free movies, free TV series, free MP3 music.